Expert Session on "Marketing in Digital Era"

Jalandhar 15 February (Gurkirat Singh)- Commerce Forum organised an Expert Session for the students on "Marketing in Digital Era". The guest speaker was Dr. Rishi Raj Sharma, Professor and Head, Guru Nanak Dev University, Regional Campus, Gurdaspur. The Guest of Honour was Dr. Atul from Orbindo College of Commerce, Ludhiana. Vice Principal and HOD Prof. VK Sareen and President Commerce Forum Prof. Ekjot Kaur welcomed the guests. Dr. Rishi Raj Sharma started with a comparison of Commerce with our cultural heritage and Vedas. He discussed Digital Marketing in a holistic way. Internet Marketing, Mobile Marketing and Viral Marketing are the various Digital Marketing Strategies discussed by him. A radical redesign of the marketing curriculum consistent with the emerging business needs of present era is required. Vice Principal and HOD Prof. V.K.Sareen  said that they have gained a lot and said nowadays digital economy is challenging the relevance if existing marketing practices. Principal Dr. S.K.Arora appreciated the efforts of the department and promised full support for organising more such activities for enhancing capabilities of the faculty as well as students. President of Commerce Forum Prof. Ekjot Kaur extend the vote of thanks to Dr. Rishi Raj Sharma and honoured the guest speaker as well as the guest of honour.
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